Do you cringe when people say, “Oh yeah, your business is just like so-and-so’s?”
Literally everyone is an influencer, personal trainer, marketing expert, therapist, etc...
So how do you stand out from the competition?
When starting your business it really sounds like everyone is saying and selling the same thing. And you know being a "samie" in business is a recipe for disaster. So when you’re finding it difficult to say something unique the best place to start is with 'The Four P’s.'
Purpose— this is your story, your reason for being.
Principle— what you stand for in your business.
People— who you stand for or your ideal clients.
Pet Peeves— what really frustrates you about your industry and the products/services that you’re competing against.
The Four P’s are amazing because it really helps you in discovering whats amazing about you and it can help your articulate your uniqueness in the words you use to describe your business.
Pro Tip: you won’t need to reflect all 4 P’s every time you talk about your business, just pick one as a starting point.
How do you differentiate yourself?
It all comes from your heart and soul organically.
By using The Four P’s determine how you want your brand to feel and behave in the world. Tell us your story and the things that resonate with you the most. It’s not just about what you sell, it’s what you stand for. Find more good things that we need in this world and run with it.
If you want a little more help with brainstorming ideas that will make you stand out from the crowd, schedule a Power Hour Session. It’s an awesome in-depth session that will help you discover your unique selling points.
Now I want to hear from you…
How do you find the words to sound unique?
Leave your thoughts in the comments below, they just may be the answer that someone needs to gain clarity.
With so much love!